Folklore looms large in the history of rum, spanning across multiple countries and production styles. In Cuba, the legend of the Giraldilla is linked with Havana Club, as the brand uses her for its logo. But who or what exactly is the Giraldilla and how did it become an icon for one of the most famous rum brands in the world?
History grows in sugarcane
Seeds of Iberican culture
Distilled in a pot
Mixed with a nation’s toil
To serve tourists too drunk to remember their own names
Until the heat consumes them
And they remember firewater
There are some rum brands that have become icons, either from their heritage or because they’ve come to embody a certain style. Havana Club is the type of brand that’s become synonymous with what good Cuban rum tastes like.
The standard bearer of the line is Havana Club Anejo 3, a creamy light rum that does a hell of a job of selling the positive images of Cuba i.e. jazz music, fine cocktails and thick cigars.