Sly Dog Rum founders.

Rum Champions: Bruce And Louis Goddard-Watts

It feels like rum has never been hotter as a spirit. New brands are popping up on a yearly basis and of all the categories, spiced rum is experiencing a tremendous boom in sales and attention. This spiced rum trend is particularly strong in the UK and one of the newest brands to put their own stamp on the category is SLY DOG.

Founded by brothers Bruce and Louis Goddard-Watts, SLY DOG is on a mission to do things differently and continue to change the perception that rum isn’t a premium spirit. 

The Rum Ration caught up with the brothers about the making of SLY DOG, why they think spiced rum is having its moment and where the future of the category can go. 

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SLY DOG rum.

SLY DOG Spiced Rum Review: Whisky-Like, Wonderful And Damn Easy Drinking

Spiced rum continues to be a rising star in the spirits world, standing out for being sessionable and smooth. Many upcoming rum brands have been eager to put their own mark on the spiced rum category and one of the latest to emerge in the UK is SLY DOG. 

A rum with an interesting backstory and big plans behind the brand, check out the full review of SLY DOG spiced rum.

Continue reading “SLY DOG Spiced Rum Review: Whisky-Like, Wonderful And Damn Easy Drinking”

Black Shuck Spiced Rum Review: A Highly Sessionable Rum That Taps Into English Folklore

When viewed through the prism of folklore, rum can take on the connotations of local history or feel a part of a wider community. This has proved to be a popular marketing tactic with rum brands who also want to share a culture from another part of the world.

As a folklore nerd, I love coming across spirits that take inspiration from an obscure legend or tall tale and there’s definitely a lot of that mixed into the story of Black Shuck spiced rum.

Continue reading “Black Shuck Spiced Rum Review: A Highly Sessionable Rum That Taps Into English Folklore”

A Story Of Fantasy And Bohemian Culture: The Rise Of Witch Kings Rum

The story of rum is powerful, built on centuries of history and tradition. Many brands focus on telling the story of a specific region or use certain tropes to promote their rum to a wider audience. Maxi Tin-Bradbury and Brandon Bissell, co-founders of Witch Kings Rum, took a different path.

For them, it’s all about telling the story of quality ingredients and quality rum through the lens of fantasy, art and creativity. Find out why Witch Kings Rum is on a mission to redefine how rum and rum liqueurs can be presented to the world.

Continue reading “A Story Of Fantasy And Bohemian Culture: The Rise Of Witch Kings Rum”