It feels like rum has never been hotter as a spirit. New brands are popping up on a yearly basis and of all the categories, spiced rum is experiencing a tremendous boom in sales and attention. This spiced rum trend is particularly strong in the UK and one of the newest brands to put their own stamp on the category is SLY DOG.
Founded by brothers Bruce and Louis Goddard-Watts, SLY DOG is on a mission to do things differently and continue to change the perception that rum isn’t a premium spirit.
The Rum Ration caught up with the brothers about the making of SLY DOG, why they think spiced rum is having its moment and where the future of the category can go.