Rum Champions: Bruce And Louis Goddard-Watts

It feels like rum has never been hotter as a spirit. New brands are popping up on a yearly basis and of all the categories, spiced rum is experiencing a tremendous boom in sales and attention. This spiced rum trend is particularly strong in the UK and one of the newest brands to put their own stamp on the category is SLY DOG.

Founded by brothers Bruce and Louis Goddard-Watts, SLY DOG is on a mission to do things differently and continue to change the perception that rum isn’t a premium spirit. 

The Rum Ration caught up with the brothers about the making of SLY DOG, why they think spiced rum is having its moment and where the future of the category can go. 

SLY DOG Spiced Rum Review: Whisky-Like, Wonderful And Damn Easy Drinking

Spiced rum continues to be a rising star in the spirits world, standing out for being sessionable and smooth. Many upcoming rum brands have been eager to put their own mark on the spiced rum category and one of the latest to emerge in the UK is SLY DOG. 

A rum with an interesting backstory and big plans behind the brand, check out the full review of SLY DOG spiced rum.