Magic Moments, Family Feelings And Good Drinks: A Conversation With Hygge Rum

The spiced rum category has experienced a great boom in recent years, with consumers using it as a gateway into the wider rum world. This enjoyment is sure to increase and a brand that’s embraced the spiced rum philosophy is Hygge Rum.

Inspired by the Danish concept for cosiness and happy living, Hygge Rum aims to provide a memorable drinking experience in every bottle. The Rum Ration chatted to one of the founders, Ben, about creating the brand in lockdown and how Hygge differs from other spiced rum. 

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Rum Champions: Fergus McGowan

In recent years, Scotland has become a hotbed for rum producers, with brands like J.Gow and the Ice and Fire Distillery producing top quality tipple. There’s a lot of room for innovation and the opportunity to tell local stories through the medium of drink. 

For Fergus McGowan, he wanted to tell the story of the Isle of Rùm, setting up Askival rum in one of the remotest places in the world. The Rum Ration recently spoke to McGowan about his thoughts on setting up a drink brand in lockdown and what goes into Askival rum to make it unique. 

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Rum Champions: Roddy Battajon

Vietnam might not be the first country that springs to mind when you think of rum. But with high-quality sugarcane and flexible weather, Vietnam is an ideal place for producing great rum and that is the mission of Roddy Battajon. 

The founder of Rhum Belami, Roddy has dedicated himself to changing the perception about Vietnamese rum and creating a memorable spirit that can take the world by storm. Roddy was kind enough to chat with The Rum Ration about his experiences in the rum industry, the Rhum Belami portfolio and where he sees the future of the brand.

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Rum Champions: John Gulla

Rum Champions is all about sharing the stories of the folks who’re passionate about making, promoting and talking rum. An awesome resource that deals with those last two points is Rumcast, a podcast that’s hosted by John Gulla and Will Hoekenga. 

It was a pleasure to interview John about his journey into rum and what inspired him to set up the podcast. Read on to discover John’s thoughts on how rum compares to bourbon, the state of the rum industry in Miami and the famous historical characters he’d share a tot with. 

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Rum Champions: Lisette Davis

Rum Champions tells the stories of people who’re passionate about rum and how they became a part of the industry. For Lisette Davis, it’s about highlighting the diversity of Grenada culture and the rum that makes the island one of the most beautiful places to visit on Earth.

The Rum Ration caught up with The First Lady of Grenada rum to discuss what makes Grenada special and what it’s like to run a business that combines culture, chocolate and rum into a once-in-a-lifetime experience.

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Rum Champions: Damian Wampler

Rum Champions is a series that shares the stories of people who’re passionate about rum culture. The Rum Ration is pleased to provide an interview with graphic novel writer Damian Wampler, who is set to release a gripping noir comic called The Rum-Running Queen. Set during Prohibition, the comic is a tale of freedom, morality and feminism.

It was great to chat with Damian about his inspiration behind the comic, what got him into rum and his advice for breaking into the comic industry. 

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Rum Champions: Will Hoekenga

The rum industry is full of passionate people who’re dedicated to changing the perception of rum. And The Rum Ration is keen to share stories that capture the passion of what makes people from all walks of life fall in love with the spirit. Introducing Rum Champions, an interview series that puts the spotlight on the folks who’re making the rum community such a joy to be a part of.

The first guest is the co-host of Rumcast and founder of American Rum Report, Will Hoekenga. Will is doing some great work with promoting the emerging American rum category and spreading the gospel of rum all over the world with the podcast. Read on to discover what got him into rum, what types he’d recommend and his historical drinking partner of choice.

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