Calling All Kindred Spirits With The Drink To That Newsletter

Being in a bar or a restaurant is transformative. Venues like that are an intersection of new cultures, communication, excitement and storytelling. Drinks play a vital role in creating these experiences and rum definitely gets the blood pumping.

Rum is one of my favourite drinks. But it’s not the only thing that floats my boat. I’m pleased to announce the launch of Drink To That, a newsletter for imbibing knowledge, celebrating the hospitality industry and providing content marketing tips for drink brands.

Godstilla

You should’ve seen the size of it

A beast of a pot still that dominated the distillery

All retorts and alembic filters flexing muscle

The swan necks were so elegant 

It was like the thing was engineered by nature

The surface shimmering gold

As if plucked from the pages of some wonderful steampunk novel

More bombastic and beautiful than any religious icon

A symbol for worshipping at the altar of distillation

Creativity in machine form

Powerful, precise, precious

Harnessing the spirit of making smooth spirits

It’s a story I’ll be passing down through the generations

As much to preserve history 

As to remember what that still inspired within me that day