When viewed through the prism of folklore, rum can take on the connotations of local history or feel a part of a wider community. This has proved to be a popular marketing tactic with rum brands who also want to share a culture from another part of the world.
As a folklore nerd, I love coming across spirits that take inspiration from an obscure legend or tall tale and there’s definitely a lot of that mixed into the story of Black Shuck spiced rum.