Calling All Kindred Spirits With The Drink To That Newsletter

Being in a bar or a restaurant is transformative. Venues like that are an intersection of new cultures, communication, excitement and storytelling. Drinks play a vital role in creating these experiences and rum definitely gets the blood pumping.

Rum is one of my favourite drinks. But it’s not the only thing that floats my boat. I’m pleased to announce the launch of Drink To That, a newsletter for imbibing knowledge, celebrating the hospitality industry and providing content marketing tips for drink brands.

Nelson’s Memorial

When the sailor went to sea
He heard every shanty under the sun
His favourite was a Drop Of Nelson’s Blood
Hard bastard that Horatio
So goddamn legendary his men pickled him in rum
They drank his essence to stay strong
To carry his spirit through the ages
The sailor thought about it
Every time he knocked back a tot
“Forget that cremation and coffin shite.
Bury me at sea in a barrel of rum.”
He told his buddies
Years later,
When the sailor was old, grey and passed away
His buddies chipped in for a barrel
Sent him on down to Fiddler’s Green
So he could raise a cup with Lord Nelson
And shares stories of the sea.

A Story Of Fantasy And Bohemian Culture: The Rise Of Witch Kings Rum

The story of rum is powerful, built on centuries of history and tradition. Many brands focus on telling the story of a specific region or use certain tropes to promote their rum to a wider audience. Maxi Tin-Bradbury and Brandon Bissell, co-founders of Witch Kings Rum, took a different path.

For them, it’s all about telling the story of quality ingredients and quality rum through the lens of fantasy, art and creativity. Find out why Witch Kings Rum is on a mission to redefine how rum and rum liqueurs can be presented to the world.

Rum Champions: Fergus McGowan

In recent years, Scotland has become a hotbed for rum producers, with brands like J.Gow and the Ice and Fire Distillery producing top quality tipple. There’s a lot of room for innovation and the opportunity to tell local stories through the medium of drink. 

For Fergus McGowan, he wanted to tell the story of the Isle of Rùm, setting up Askival rum in one of the remotest places in the world. The Rum Ration recently spoke to McGowan about his thoughts on setting up a drink brand in lockdown and what goes into Askival rum to make it unique. 

The Beauty Of Bajan Rum: A Mount Gay Rum Webinar Review

Barbados has a reputation for producing some of the best rum on the planet, with Mount Gay representing what makes Bajan rum so special. As the oldest rum distillery in the world, Mount Gay has plenty of rich heritage to draw from and it was a pleasure to learn about the history of the brand on a recent webinar hosted by Cocktail Wonk’s Matt Pietrek.

The webinar featured Mount Gay’s managing director Raphael Grisoni, process manager Fitzroy Smith and master blender Trudiann Branker.