Magic Moments, Family Feelings And Good Drinks: A Conversation With Hygge Rum

The spiced rum category has experienced a great boom in recent years, with consumers using it as a gateway into the wider rum world. This enjoyment is sure to increase and a brand that’s embraced the spiced rum philosophy is Hygge Rum.

Inspired by the Danish concept for cosiness and happy living, Hygge Rum aims to provide a memorable drinking experience in every bottle. The Rum Ration chatted to one of the founders, Ben, about creating the brand in lockdown and how Hygge differs from other spiced rum. 

A Story Of Fantasy And Bohemian Culture: The Rise Of Witch Kings Rum

The story of rum is powerful, built on centuries of history and tradition. Many brands focus on telling the story of a specific region or use certain tropes to promote their rum to a wider audience. Maxi Tin-Bradbury and Brandon Bissell, co-founders of Witch Kings Rum, took a different path.

For them, it’s all about telling the story of quality ingredients and quality rum through the lens of fantasy, art and creativity. Find out why Witch Kings Rum is on a mission to redefine how rum and rum liqueurs can be presented to the world.