The UK rum scene continues to go from strength to strength, with new brands and concepts popping up all over the country. In particular, the spiced rum category is experiencing a lot of growth and a UK brand that offers one of the most pleasant drinking experiences is Hygge Rum.
Let’s dive into The Rum Ration’s review of Hygge Spiced Rum and see how it stacks up.
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Rhum agricole is a favourite choice for rum aficionados across the world, thanks to the efforts of brands like Rhum JM in Martinique. The personification of the rhum agricole style, Rhum JM is a distillery with plenty of history and tradition behind it.
Visiting Martinique and exploring the distillery is on my bucket list and I was able to get my first taste of what that would be like on a webinar hosted by The Rum Lab with Rhum JM’s master blender Karine Lassalle and rhum agricole expert Kiowa Bryan.
Haiti produces some of the most unique rum in the world and it’s gained more attention in recent years, becoming an extension of Haitian culture. Called clairin, this spirit has brought more awareness to Haitian brands, including Barbancourt, which is arguably the most well-known Haitian rum producer.
It’s important to note that Barbancourt exists in a category of its own. It’s neither rhum agricole or clairin and until I listened to the Rumcast’s interview with the CEO of Barbancourt, Delphine Gardère, I believed their rum could be categorised as clairin. Read on to learn more about Gardère’s story and how Barbancourt rum stands out.
The spiced rum category has experienced a great boom in recent years, with consumers using it as a gateway into the wider rum world. This enjoyment is sure to increase and a brand that’s embraced the spiced rum philosophy is Hygge Rum.
Inspired by the Danish concept for cosiness and happy living, Hygge Rum aims to provide a memorable drinking experience in every bottle. The Rum Ration chatted to one of the founders, Ben, about creating the brand in lockdown and how Hygge differs from other spiced rum.
The story of rum is powerful, built on centuries of history and tradition. Many brands focus on telling the story of a specific region or use certain tropes to promote their rum to a wider audience. Maxi Tin-Bradbury and Brandon Bissell, co-founders of Witch Kings Rum, took a different path.
For them, it’s all about telling the story of quality ingredients and quality rum through the lens of fantasy, art and creativity. Find out why Witch Kings Rum is on a mission to redefine how rum and rum liqueurs can be presented to the world.
It’s an exciting time for the rum industry. More and more people are getting interested in the category and the shift towards rum being recognised as a high-end, premium spirit continues to gain momentum. This transition is being made possible through storytelling. Through honouring the rich history of rum and presenting it through a modern lens of the cultures that have shaped it.
For Marc Farrell, reimagining the story of rum has never been more important. The founder of Ten To One Rum, Farrell is on a mission to elevate the category and he recently provided insight into how he wants to do this on a webinar with The Rum Lab.
In recent years, Scotland has become a hotbed for rum producers, with brands like J.Gow and the Ice and Fire Distillery producing top quality tipple. There’s a lot of room for innovation and the opportunity to tell local stories through the medium of drink.
For Fergus McGowan, he wanted to tell the story of the Isle of Rùm, setting up Askival rum in one of the remotest places in the world. The Rum Ration recently spoke to McGowan about his thoughts on setting up a drink brand in lockdown and what goes into Askival rum to make it unique.