The spiced rum category has experienced a great boom in recent years, with consumers using it as a gateway into the wider rum world. This enjoyment is sure to increase and a brand that’s embraced the spiced rum philosophy is Hygge Rum.
Inspired by the Danish concept for cosiness and happy living, Hygge Rum aims to provide a memorable drinking experience in every bottle. The Rum Ration chatted to one of the founders, Ben, about creating the brand in lockdown and how Hygge differs from other spiced rum.
The story of rum is powerful, built on centuries of history and tradition. Many brands focus on telling the story of a specific region or use certain tropes to promote their rum to a wider audience. Maxi Tin-Bradbury and Brandon Bissell, co-founders of Witch Kings Rum, took a different path.
For them, it’s all about telling the story of quality ingredients and quality rum through the lens of fantasy, art and creativity. Find out why Witch Kings Rum is on a mission to redefine how rum and rum liqueurs can be presented to the world.
It’s an exciting time for the rum industry. More and more people are getting interested in the category and the shift towards rum being recognised as a high-end, premium spirit continues to gain momentum. This transition is being made possible through storytelling. Through honouring the rich history of rum and presenting it through a modern lens of the cultures that have shaped it.
For Marc Farrell, reimagining the story of rum has never been more important. The founder of Ten To One Rum, Farrell is on a mission to elevate the category and he recently provided insight into how he wants to do this on a webinar with The Rum Lab.
There are many reasons to love rum. It’s tasty, historically rich and provides a sense of connection across the world. Rum inspires people to create communities and that’s exactly what happened for Jay Cocorullo, who started the Florida Rum Society (FRS) to unite people across Florida and beyond in their love of rum.
Cocorullo recently appeared on an episode of the Rumcast to talk about what it means to set up a rum community and his appreciation for tiki culture. It’s an episode that’s sure to inspire others to start up their own rum group within their local community.
From Maggie Campbell to Kyra Elton, there’s so many innovative women pushing the boundaries of what’s possible in the rum industry. A name that should be mentioned in the same company is Mount Gay’s master blender Trudiann Branker, who revealed some of blending secrets on a webinar with The Rum Lab.
Throughout 2020, rum webinars have become a part of my weekly routine. It’s been fascinating to connect with and learn about distilleries from all over the world through Zavvy and discover folks who’re pushing the rum industry to new heights. It’s even better discovering a country I didn’t know much about and that country happened to be Suriname in South America.
Cocktail Wonk’s Matt Pietrek hosted a webinar with the Suriname Alcoholic Beverages (SAB) company, shining a light on the intriguing world of Surinamese rum and how the country has transformed in recent years.
Saint Lucia rum brand Chairman’s Reserve have recently launched a competition called the Spiced Lab, a contest that invites bartenders from all over the world to craft their own spiced rum and the winner will go on to have a free trip to the distillery and have their rum produced and sold across the globe.
It’s an exciting time for the spiced rum category and it just so happens that two bartenders from my home city of Manchester have reached the crucial ‘sampling’ phase of the competition. Karl Stanley and Kyra Elton who work at the Science + Industry Bar have created some truly stunning drinks, so naturally I had to get on down to the bar to try them for myself.
When it comes to diverse spirits, rum deserves to be at the forefront of the conversation. The range of flavour profiles is incredible and this diversity can provide a gateway into spirits that have similar qualities but are unique in their own right. An example of this is kokuto shochu, a Japanese spirit that’s perfect for rum lovers.
Barbados and rum have every right to be in the same sentence, as the island produces some of the finest grog to be found anywhere on the planet. A business that carries on the tradition of producing fine Bajan rum is the West Indies Distillery, a venue with a rich heritage that started with a man named Georges Stades.
Stades impact on the rum industry was prolific and it was fascinating to learn about his story on a webinar hosted by The Rum Lab’s Federico Hernadez. West Indies Rum Distillery: Diving Into 4 Generations Of Rum-Making featured master distiller Don Benn and Master Blender Alexandre Gabriel, who recounted the life of Stades and how the distillery came into existence.
Barbados has a reputation for producing some of the best rum on the planet, with Mount Gay representing what makes Bajan rum so special. As the oldest rum distillery in the world, Mount Gay has plenty of rich heritage to draw from and it was a pleasure to learn about the history of the brand on a recent webinar hosted by Cocktail Wonk’s Matt Pietrek.
The webinar featured Mount Gay’s managing director Raphael Grisoni, process manager Fitzroy Smith and master blender Trudiann Branker.